4.2.6 Typical Blockchain-Based Business Models
Tokenization issues are intricately tied to the specific business model chosen. In the DLT/blockchain platform industry, there exists a diverse array of business models, some of which are directly related to tokenization while others are not. These models harness blockchain technology to offer innovative solutions across various sectors. The success of these models hinges on crucial factors such as regulatory compliance, active community engagement, technological expertise, and the ability to generate value for stakeholders. Furthermore, these business models entail different levels of risk and profit potential, which are influenced by market conditions, competitive landscape, and other relevant factors.
#
Model
Description
Monetization
Examples
Success Factors
Risk
Profit
1
Security Token Offerings (STOs)
Issuing tokens that represent ownership in real-world assets
Token issuance fees, transaction fees
Harbor, Securitize, tZERO
Regulatory compliance, asset-backed value proposition
Medium
Medium
2
Initial Coin Offerings (ICOs)
Fundraising through the sale of tokens
Token sale proceeds, investor participation fees
Ethereum, EOS, Tezos
Solid project concept, strong community engagement
High
High
3
Tokenized Asset Platforms
Creating platforms for trading tokenized assets
Transaction fees, listing fees
OpenSea, Rarible, NBA Top Shot
Diverse asset offerings, user-friendly interface
Medium
Medium
4
Decentralized Finance (DeFi)
Providing financial services through decentralized protocols
Transaction fees, lending/borrowing fees
Compound, Aave, Uniswap
Efficient smart contract design, strong community governance
High
High
5
Tokenized Real Estate
Fractionalizing real estate assets into tradable tokens
Rental income, transaction fees
RealT, Propy, Harbor
Increased liquidity, accessibility to real estate investments
Medium
Medium
6
Loyalty and Rewards Programs
Creating token-based loyalty and rewards systems
Token redemption fees, partnerships
AirAsia BIG Loyalty, Rakuten
Enhanced customer engagement, flexible redemption options
Low
Medium
7
Tokenized Intellectual Property
Tokenizing ownership rights to intellectual property
Royalty fees, licensing fees
Maecenas, IPwe
Increased liquidity, global access to IP investment
Medium
Medium
8
Tokenized Gaming Assets
Turning in-game assets into tradable tokens
Asset sale fees, marketplace fees
Axie Infinity, Gods Unchained
Unique and scarce in-game assets, active player community
Medium
Medium
9
Supply Chain Tokenization
Tracking and verifying supply chain transactions
Transaction fees, data services
VeChain, Waltonchain
Increased transparency, improved traceability
Medium
Medium
10
Tokenized Investment Funds
Creating digital investment funds represented by tokens
Management fees, performance fees
Polychain Capital, Pantera Capital
Diversified investment portfolio, track record of success
Medium
Medium
11
Operation of Blockchain Networks with Native Coin Implementation (Layer-1 solutions)
Building and operating blockchain networks with a native cryptocurrency
Transaction fees, network fees
Bitcoin, Ethereum, Cardano
Robust network infrastructure, scalability, adoption
Very High
Very High
12
Create Layer 2 Solution on Top of Existing Network
Developing scalability solutions on existing blockchain networks
Transaction fees, solution implementation fees
Lightning Network (Bitcoin), Polygon
Improved transaction speed, reduced fees, enhanced scalability
Medium
Medium
13
Private Blockchain Network
Implementing blockchain technology for private, permissioned networks
Network setup fees, maintenance fees
Hyperledger Fabric, Corda
Enhanced security, controlled access, efficient workflows
Low
Medium
14
Blockchain Service
Offering blockchain-related services such as consulting, development, and integration
Service fees, consultation fees
IBM Blockchain, ConsenSys
Expertise in blockchain technology, customized solutions for clients
Low
Medium
Last updated