4.2.6 Typical Blockchain-Based Business Models

Tokenization issues are intricately tied to the specific business model chosen. In the DLT/blockchain platform industry, there exists a diverse array of business models, some of which are directly related to tokenization while others are not. These models harness blockchain technology to offer innovative solutions across various sectors. The success of these models hinges on crucial factors such as regulatory compliance, active community engagement, technological expertise, and the ability to generate value for stakeholders. Furthermore, these business models entail different levels of risk and profit potential, which are influenced by market conditions, competitive landscape, and other relevant factors.

#

Model

Description

Monetization

Examples

Success Factors

Risk

Profit

1

Security Token Offerings (STOs)

Issuing tokens that represent ownership in real-world assets

Token issuance fees, transaction fees

Harbor, Securitize, tZERO

Regulatory compliance, asset-backed value proposition

Medium

Medium

2

Initial Coin Offerings (ICOs)

Fundraising through the sale of tokens

Token sale proceeds, investor participation fees

Ethereum, EOS, Tezos

Solid project concept, strong community engagement

High

High

3

Tokenized Asset Platforms

Creating platforms for trading tokenized assets

Transaction fees, listing fees

OpenSea, Rarible, NBA Top Shot

Diverse asset offerings, user-friendly interface

Medium

Medium

4

Decentralized Finance (DeFi)

Providing financial services through decentralized protocols

Transaction fees, lending/borrowing fees

Compound, Aave, Uniswap

Efficient smart contract design, strong community governance

High

High

5

Tokenized Real Estate

Fractionalizing real estate assets into tradable tokens

Rental income, transaction fees

RealT, Propy, Harbor

Increased liquidity, accessibility to real estate investments

Medium

Medium

6

Loyalty and Rewards Programs

Creating token-based loyalty and rewards systems

Token redemption fees, partnerships

AirAsia BIG Loyalty, Rakuten

Enhanced customer engagement, flexible redemption options

Low

Medium

7

Tokenized Intellectual Property

Tokenizing ownership rights to intellectual property

Royalty fees, licensing fees

Maecenas, IPwe

Increased liquidity, global access to IP investment

Medium

Medium

8

Tokenized Gaming Assets

Turning in-game assets into tradable tokens

Asset sale fees, marketplace fees

Axie Infinity, Gods Unchained

Unique and scarce in-game assets, active player community

Medium

Medium

9

Supply Chain Tokenization

Tracking and verifying supply chain transactions

Transaction fees, data services

VeChain, Waltonchain

Increased transparency, improved traceability

Medium

Medium

10

Tokenized Investment Funds

Creating digital investment funds represented by tokens

Management fees, performance fees

Polychain Capital, Pantera Capital

Diversified investment portfolio, track record of success

Medium

Medium

11

Operation of Blockchain Networks with Native Coin Implementation (Layer-1 solutions)

Building and operating blockchain networks with a native cryptocurrency

Transaction fees, network fees

Bitcoin, Ethereum, Cardano

Robust network infrastructure, scalability, adoption

Very High

Very High

12

Create Layer 2 Solution on Top of Existing Network

Developing scalability solutions on existing blockchain networks

Transaction fees, solution implementation fees

Lightning Network (Bitcoin), Polygon

Improved transaction speed, reduced fees, enhanced scalability

Medium

Medium

13

Private Blockchain Network

Implementing blockchain technology for private, permissioned networks

Network setup fees, maintenance fees

Hyperledger Fabric, Corda

Enhanced security, controlled access, efficient workflows

Low

Medium

14

Blockchain Service

Offering blockchain-related services such as consulting, development, and integration

Service fees, consultation fees

IBM Blockchain, ConsenSys

Expertise in blockchain technology, customized solutions for clients

Low

Medium

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